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SELLERS Β· PUBLISHERS Β· CALL CENTERS By William Shivers Β· CallCentersForHire.com
Every publisher I’ve ever worked with has a pile. You know the one.
The leads that came in from the wrong state.
The calls that arrived after the buyer’s agents went home.
The consumers who were a little too old, a little too young, or interested in something the buyer doesn’t sell.
The traffic that showed up after the campaign hit its cap.
Most of the time, that pile just sits there. And every lead in it was paid for.
That’s not a pile of rejects. That’s a pile of money you haven’t collected yet.
One buyer’s reject, another buyer’s jackpot
Here’s something I’ve watched happen for thirty years. One buyer says no. Another buyer, in a different vertical, in a different state, with agents still on the clock, would have paid good money for that exact same consumer.
The seller just never met that buyer. That’s the gap a ping tree closes.
Instead of one buyer and one yes-or-no, every lead and every live transfer gets shown to many buyers at once, and the one who wants it most wins it. The more verticals on the tree, the more buyers there are to say yes.
That’s why we built ZinTree with more than 150 verticals. Because a lead that doesn’t fit one campaign almost always fits another one.
Is this you?
Who should be selling on a ping tree?
Short answer: more people than are doing it now.
Media publishers
Traffic across multiple niches and tired of juggling a dozen buyer relationships.
Data providers
Sitting on opted-in consumers that current buyers can’t use.
Call centers
Inbound calls or qualified transfers outside your own campaigns, or after hours.
Lead brokers & agencies
Great leads, but not the network to sell every one of them.
If you generate consumers and you’re not monetizing every single one of them, you’re leaving money on the table.
The fear that keeps sellers off ping trees
I know why a lot of sellers hesitate. They’ve been burned.
They sent the leads.
The buyer used the leads.
Then the buyer found a reason not to pay for the leads.
Or the “buyer” was a competitor fishing for their sources. Or the network went dark one Friday and took thirty days of invoices with it. I’ve heard every version of that story. I’ve lived a few of them.
That’s exactly why ZinTree is backed by Data Monster and transactions are Data Monster Protected:
And Data Monster turns 20 next year. We’ve been standing behind buyers and sellers across 400+ industries and 40+ countries for a long time.
Big tree. Strong roots.
5 steps Β· do it right
Five things to do before you plug in
Know your consent
How every consumer was collected, what they agreed to and where that proof lives. Good buyers will ask.
Know your verticals
Map your traffic. You may already be touching niches you didn’t know about.
Be honest about your data
Accurate fields win more bids. Padded fields win a buyer once and lose them forever.
Start with what you throw away
Put rejects, overflow and after-hours inventory on the tree first. It’s found money.
Use your liaison
Every buyer and seller gets a Data Monster Client Liaison Officer who helps you set up and stays in your corner.
Why now?
That pile of “rejects” doesn’t have to sit there anymore. Somebody out there is looking for exactly what you have.
Let’s go find them
Sell your leads and live transfers on the world’s largest ping tree, Data Monster Protected.
The Q4 Health Insurance BoomThe Ping Tree BoomTurn Relationships Into Recurring Revenue
William Shivers
Call Center Industry Veteran Β· 30+ Years of Experience Β· CallCentersForHire.com
