If you’ve spent any time in the call center, BPO, or performance marketing industry, you’ve built relationships. Maybe it’s a buyer who trusts your recommendations. Maybe it’s a vendor who always takes your call. Most people sit on these relationships...

If you have been in sales for more than a few years, you already know that the hardest part of any outbound campaign is not closing — it is getting someone on the phone who actually wants to talk to...

If you buy leads for any type of sales campaign — insurance, financial services, solar, home services, legal, or any other industry — you have almost certainly encountered the debate between live transfer leads and aged leads. Both have their...