Costs of B2C leads increase and Roi’s hang in the balance For companies selling directly to consumers, leads are more than just a line item on a marketing budget. They are the fuel that keeps the business moving. Whether the...

If you’ve spent any time in the call center, BPO, or performance marketing industry, you’ve built relationships. Maybe it’s a buyer who trusts your recommendations. Maybe it’s a vendor who always takes your call. Most people sit on these relationships...

If you have been in sales for more than a few years, you already know that the hardest part of any outbound campaign is not closing — it is getting someone on the phone who actually wants to talk to...

If you buy leads for any type of sales campaign — insurance, financial services, solar, home services, legal, or any other industry — you have almost certainly encountered the debate between live transfer leads and aged leads. Both have their...